Every year, as Thanksgiving approaches, you might start seeing posts, memes, or invites about “Blackout Wednesday.” It’s that unofficial celebration the night before Thanksgiving many treat like a mini holiday. Blackout Wednesday often involves heavy drinking and reunion-style bar nights with friends or former classmates converging in hometowns. But what seems like harmless fun can carry serious risks. Learn what Blackout Wednesday really is, why it’s become popular, and why normalizing it can be dangerous.
At its core, Blackout Wednesday (also known as “Drinksgiving” or “Thanksgiving Eve”) refers to the night before the U.S. Thanksgiving holiday when people head out to bars, pubs, or parties to celebrate before gathering with their families the next day.1
It’s not a formal holiday, but for many it becomes one of the busiest bar nights of the year. Bars see sharp increases in liquor, beer, and cocktail orders compared with a typical midweek.2
On the surface, heading out with friends before Thanksgiving might look like a fun, nostalgic ritual. But normalizing Blackout Wednesday and framing it as an accepted “holiday” also normalizes binge drinking and the risky behaviors that can follow.
While it might feel like a harmless social tradition, treating Blackout Wednesday as a holiday encourages heavy drinking or binge drinking and often leads to dangerous consequences. Common among these are binge drinking, alcohol poisoning, impaired decision-making, injuries, and a spike in drunk driving, making it a particularly risky night to normalize and encourage.
According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), binge drinking is defined as a pattern of drinking that raises a person’s blood alcohol concentration (BAC) to 0.08 percent or higher. For most adults, this typically happens when women consume four or more drinks or men consume five or more drinks within about two hours.3
Binge drinking is common among many age groups, including teens, young adults, and even older adults. Rates have been decreasing in some populations, but they remain high among people ages 18 to 25.3
Even a single episode of binge drinking can increase the risk of serious acute harm. Immediate risks of binge drinking include:3
Repeated episodes of binge drinking can contribute to long-term problems such as liver disease, heart conditions, and several types of cancer including breast, liver, colorectal, and cancers of the head and neck.3
Alcohol poisoning, also called an alcohol overdose, happens when someone has so much alcohol in their bloodstream that parts of the brain responsible for basic life functions begin to shut down. These areas control breathing, heart rate, gag reflex, and temperature regulation. When these systems slow or stop working properly, the situation becomes life threatening. Alcohol poisoning can lead to permanent brain damage or death.4
Drinking too much and too quickly can overwhelm the body’s ability to process alcohol. Even after a person stops drinking, their blood alcohol concentration can continue rising as alcohol already in the stomach and intestines enters the bloodstream. This is why “sleeping it off” is extremely dangerous and why an unconscious person may still be in severe danger.4
Common signs of alcohol poisoning include:4
If you suspect someone has alcohol poisoning, call 911 right away. Someone who passes out from drinking can die if they are not helped quickly.
While waiting for medical help:4
Another major risk associated with Blackout Wednesday is impaired driving. With holiday travel and partying coinciding, there’s a dangerous combination of heavy drinking and driving. Many people drive after parties to get home or continue their holiday travel which can lead to tragic consequences.
Data from recent years shows that between 2019 and 2023, there were 868 deaths from drunk-driving crashes during the Thanksgiving holiday period — that’s more than a third (35%) of all traffic-crash fatalities during those holidays. Drivers between the ages of 21-34 (37%) had the highest rate of involvement in drunk-driving crashes that resulted in fatalities on Thanksgiving in 2023.5
In 2023 alone, 174 people died in crashes where one or more drivers had a blood alcohol content (BAC) of .08 or higher during the Blackout Wednesday/Thanksgiving holiday window.5
Moreover, nighttime crashes are especially dangerous. Drivers involved in fatal crashes at night are about four times more likely to be impaired compared to daytime crashes.6
With binge drinking and drunk driving risks, Blackout Wednesday is a dangerous night for going out.
Related Articles: Sober Tips for Thanksgiving
For some, what begins as a night of “fun” drinking can spiral into repeated patterns of binge drinking, dependence, and addiction. If your drinking patterns are causing harm physically, mentally, or socially, it may be time to consider professional help.
Here in Atlanta, our drug and alcohol rehab facility offers structured addiction treatment programs of varying intensity, tailored to meet individuals where they are. Our rehab admissions team is ready to answer your questions about addiction treatment programs, payment options, and insurance coverage. We understand that the decision to seek help is personal and often difficult and we’re here to support you through it.
If binge drinking, “holiday drinking,” or recurring alcohol use has started to interfere with your life, or if you’ve experienced blackouts, DUIs, or dependence, contact Empowered Recovery Center in Atlanta.
Posted on Google JacobTrustindex verifies that the original source of the review is Google. Great group of people with their heart in the game. ERC helped me out tremendously after a relapse.Posted on Google Ryan BleiTrustindex verifies that the original source of the review is Google. Empowered Recovery Center has truly been a life-changing experience for me. I entered the program last June and remained in treatment for a full year. Throughout that time, I experienced a level of care, compassion, and professionalism that sets this facility apart. My first meeting was with Rob, the Director of Operations. From day one, he made me feel welcome, helped me get settled in, and clearly explained what to expect from the program. Whenever I needed assistance, Rob consistently went above and beyond to make sure I had the support I needed. I was also incredibly fortunate to work with my therapist, Christine. She was exceptional in helping me process my emotions and identify the underlying issues that contributed to my addiction. Beyond our therapy sessions, she was always willing to listen, offer guidance, and provide support whenever I was struggling with personal challenges. The group therapy sessions were outstanding. The facilitators created an environment where everyone felt heard while keeping discussions productive, focused, and meaningful. Their guidance played a significant role in my recovery journey. Having been to treatment approximately ten times over the years, I can honestly say that Empowered stands out as one of the best recovery facilities I have ever attended. The genuine care, dedication, and commitment the staff have for their clients are evident every single day. I want to give a special thank you to Michael, Daniel, and Al. Their groups were incredibly impactful, and their passion for recovery and helping those still struggling with addiction is truly inspiring. They are committed to carrying the message of hope to anyone seeking recovery. Thank you, Empowered, for everything you've done for me. Your support has made a lasting impact on my life, and I will always be grateful for the role you played in my recovery journeyPosted on Google Denise AdamsTrustindex verifies that the original source of the review is Google. I was at a crossroads seven months ago. Thank my HIGHER POWER I chose the road that lead me to Empower. Had it not been for the staff, Robert, Cody, Chandler ( my "Group Alarm Clock LOL, Emily (my group McGuyver lmao), Autumn, my Nurse Kelly, and my fellow " Groupies"/Ant, Liz, Kenny, Ray Kayla, Gretchen and the rest, I don't know where I'd be.Posted on Google Gibson IdeTrustindex verifies that the original source of the review is Google. From first hand experience Empowered is an amazingly run facility. Staff members that are passionate about being helpful and useful to all clients and residence. They provide a strong and safe structure for those seeking helping with treatment and overall growth towards being a better human being! THANK YOU EMPOWERED!Posted on Google Ivan MosleyTrustindex verifies that the original source of the review is Google. Wonderful place. Great counsolers and therapists. I really leaned a lot at this program, and feel like it really set me up to thrive out in the world. Everyone there, including other clients, helped me through a family tragedy. I still stop by every now and again. I would recommend this place to anyone who is coming out of an inpatient treatment center looking for a long term IOP program.Posted on Google Jessica CainTrustindex verifies that the original source of the review is Google. Empowered Recovery Center truly changed my life. When I came through the doors, I was in one of the darkest places I’d ever been. The staff met me with compassion, encouragement, and accountability every step of the way. The program gave me the tools, support, and confidence I needed to build a strong foundation for recovery. I never felt like just another client. I felt genuinely cared for by people who wanted to see me succeed long after I graduated. Today, I’m proud to say I’m 280 days sober, and I know Empowered Recovery Center played a huge role in helping me get here. Recovery isn’t easy, but having the right people in your corner makes all the difference. I will always be grateful to everyone at Empowered Recovery Center for believing in me when I needed it most. If you’re considering getting help for yourself or a loved one, I can’t recommend them enough. Choosing this program was one of the best decisions I’ve ever made.Posted on Google Lexi BakerTrustindex verifies that the original source of the review is Google. Empowered focuses on care and growth and by far lived up to their name. Everyone I have seen come out of this program has been empowered to continue the practices they learn here. I love the community and the people who make this facility a safe space.Posted on Google Yvonne KeyTrustindex verifies that the original source of the review is Google. For Dylan - the work that is done here not only saves lives, but saves families. Thank you for everything you do.Posted on Google Lacia DyerTrustindex verifies that the original source of the review is Google. This was a great experience! From inpatient to outpatient. We did a lot of group therapy and a lot of 1 on 1. I would highly recommend. The passion to get better is there with Enpower if you want the help! Time flies when you are actually doing the work and getting to the root of what put you there in the first place! Thankyou to all the staff! Miss you all very much! With love - Lay Lay (:
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Empowered Recovery Center
3651 Canton Road,
Marietta, GA 30066